A video clip to launch the be.brussels brand

The “be.brussels” video clip highlights the many assets of the Brussels-Capital Region with various images. It starts with a pop-up book, in 3D, the chapters of which explore four different universes: heritage, the capital of Europe, an economic centre and regional identity. Each sequence reflects the atmosphere of the corresponding theme and shows the inhabitants of the Region in action as well as the “joie de vivre”, the well-being and infectious enthusiasm of the people of Brussels.